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O'Leary returned from a visit to Southwest Airlines convinced that Ryanair could make huge inroads into the European air market, at that time dominated by national carriers, which were subsidised to various degrees by their parent countries.
He competed with the major airlines by providing a "no-frills", low-cost service.
is an Irish low-cost airline founded in 1984, headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted airports.
The enlargement of the European Union on opened the way to more new routes for Ryanair.
After the rapidly growing airline went public in 1997, the money raised was used to expand the airline into a pan-European carrier.
Revenues have risen from €231 million in 1998, to €1,843 million in 2003 and €3,013 million in 2010.
The new airline would carry over 50 million passengers a year.
In August 2006, the company started charging passengers to check in at the airport, therefore reversing its policy of paying for online check-in.